The Russian brand PASTEL was founded in 2013 in the city of Novosibirsk. Today it is successfully developing and has a rich client base all over the world, producing limited collections that are filled with meaning and warmth. Brand designer Nadezhda Titova creates incredible knitwear, decorated with handmade embroidery, which is not only a decorative element, but also tells a tender story about love and comfort.
In creating process Pastel uses various embroidery and decoration techniques, and often a combination of them. Only natural, high-quality Italian yarn and embroidery threads - cotton, merino wool, cashmere, silk - are involved in the production of all things of the brand. All accessories and decorative items are carefully selected. This time-consuming work helps to create each time a unique product that emphasizes individuality and conveys the mood of its owner.
Since ancient times, embroideries were considered to be amulets, where each pattern had its own special meaning. And if we add to this the very technique of cross-stitching, the form of which itself is a talisman able to protect against the evil eye, it turns out to be not just a fashionable thing, but also a beautiful, high-quality and meaningful product.